Essays about: "current strategy of sony ericsson"

Found 3 essays containing the words current strategy of sony ericsson.

  1. 1. Globally standardised vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Magnus Fagerlund; Jonas Körner; [2010]
    Keywords : standardisation and adaptation.; packaging logistics; packaging strategy; packaging portfolio; Technology and Engineering;

    Abstract : This thesis explore how the balance of a packaging standardisation and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. READ MORE

  3. 2. Investigating an Open Source based platform strategy at Sony Ericsson

    University essay from Lunds universitet/Produktionsekonomi

    Author : Kajsa Ahlgren; Elin Dahlberg; [2008]
    Keywords : Open Source; Digital Home; Telecommunications; consumer electronics; scenario analysis and Sony Ericsson Mobile Communications.; Technology and Engineering;

    Abstract : Purpose: The purpose of the thesis is to investigate whether the future development of the Digital Home creates incentives for Sony Ericsson to initiate an Open Source based platform strategy. Issues: The main issues presented: To create future scenarios of the Digital Home environment and describe its ecosystem of consumer electronics and mobile phones. READ MORE

  4. 3. Creating Corporate Culture: a study of strategies employed to cultivate High Performance Mentality within Sony Ericsson

    University essay from Lunds universitet/Pedagogik

    Author : Frendberg Elin; [2007]
    Keywords : organizational culture; merger; consolidation; joint venture; strategy; process; high performance; management; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : The current expansion of mergers and acquisitions forces new postmerged organizational cultures to take form, and requires solid strategies for handling that procedure. Research indicate that at least half of all mergers fail in creating expected synergies, and that the reason for failing is assumed integration issues such as culture clashes. READ MORE