Essays about: "customer, competition. company"

Showing result 11 - 15 of 170 essays containing the words customer, competition. company.

1. 11. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

   University essay from Göteborgs universitet/Graduate School

   Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
   Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

   Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

3. 12. Customer loyalty, return and churn prediction through machine learning methods : for a Swedish fashion and e-commerce company

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Anida Granov; [2021]
   Keywords : E-commerce; Machine Learning; Clustering; K-prototypes; Logistic Regression;

   Abstract : The analysis of gaining, retaining and maintaining customer trust is a highly topical issue in the e-commerce industry to mitigate the challenges of increased competition and volatile customer relationships as an effect of the increasing use of the internet to purchase goods. This study is conducted at the Swedish online fashion retailer NA-KD with the aim of gaining better insight into customer behavior that determines purchases, returns and churn. READ MORE

4. 13. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

   Author : Jonatan Moen; Magdalena Woodhouse; [2021]
   Keywords : Customer value; Employer attractiveness; Employer branding;

   Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

5. 14. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Millie Karphammar; Jennifer Brettschneider; [2021]
   Keywords : eCRM; CRM; customer loyalty; video streaming industry;

   Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

6. 15. PRODUCT MANAGEMENT SYSTEM : A BRIDGE BETWEEN THE CUSTOMER ANDCOMPANY’S BUSINESS MODEL AND STRATEGY FORNICHE COMPANIES IN OLIGOPOLY MARKETS

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Christina Berggren; [2021]
   Keywords : Business Model; Business Strategy; Business Processes; Oligopoly market; Digitalization; Dynamic Capabilities; Product Management system; SMEs; Niche companies; Affärsmodell; Affärsstrategi; Affärsprocesser; Oligopolmarknad; Digitalisering; Dynamisk kapabilitet; Produkthanteringssystem; SMF; Nischföretag;

   Abstract : For smaller niche companies in an oligopoly market to survive and grow, they need to focus on either having unique products and/or unique, more efficient internal processes compared to their larger competitors. One possible success factor for these smaller companies is to exploit the business potential found in an increasingly digitalized world. READ MORE