Essays about: "customer’s purchase preferences"

Showing result 1 - 5 of 24 essays containing the words customer’s purchase preferences.

  1. 1. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
    Keywords : ;

    Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

  3. 2. A Study on Enhancing Recommendation Systems for Experience Goods

    University essay from Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Author : Wilmer Andersson; Erik Sjöström; [2023]
    Keywords : Recommendation systems; Experience goods;

    Abstract : This study examines the design and trustworthiness factors of recommendation systems forexperience goods in the e-commerce industry. Experience goods are products that involvesensory experiences and pose challenges for consumers to assess and select online. READ MORE

  4. 3. Shopping for Masculinity? Exploring Compensatory Masculinity Attitudes & Purchase Intentions in a Retail Context

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Melody Fu; Agnes Polkander; [2023]
    Keywords : Compensatory Masculinity; Masculinity Threat; Product Gender; Misogyny; Retail;

    Abstract : Compensatory masculinity is an expression for when men exaggerate their masculinity in behaviors and cognitions, as a way to compensate for a self-perceived masculinity threat. This topic is especially relevant today considering the increased competitiveness of women, and the rise and popularity of misogynistic media and the potential effects it has on men. READ MORE

  5. 4. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mano Rajendran; Shivanand Ambalavanan; [2022]
    Keywords : Discrete choice analysis; Construction equipment; Consumer preference; sustainability; sustainable power;

    Abstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE

  6. 5. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
    Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

    Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE