Essays about: "customer accounting"

Showing result 6 - 10 of 59 essays containing the words customer accounting.

1. 6. They Framed Me! Promotional Framing in a Digital Environment

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Maximos Tzovaras; Filip Töveberg; [2022]
   Keywords : E-commerce; Price Promotion; Framing; Discount Depth;

   Abstract : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. READ MORE

3. 7. Making Sense of Servitization

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Arne Rubin; Jesper Wolters; [2022]
   Keywords : Servitization; strategic change; business models; sensemaking; narratives;

   Abstract : As many companies are making strategic shifts towards servitization business models, there has been increasing requests for research on accounting for servitization. Firms that are pursuing such a shift serve as a good starting point to study how accounting is affected. READ MORE

4. 8. Managing Profit and Growth

   University essay from Lunds universitet/Innovationsteknik

   Author : Gustav Geier; [2021]
   Keywords : Software as a Service SaaS ; profit-maximization; revenue growth; trade-offs; SaaS metrics; technology; Technology and Engineering;

   Abstract : Few business models are as hyped right now as the Software as a Service (SaaS) model. But how sustainable is it? In the last decade, SaaS has reshaped the software industry and has become a leading delivery model of B2B enterprise software. READ MORE

5. 9. Exploration of customer-based brand equity in the field of accounting

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Mikko Komulainen; [2021]
   Keywords : Customer-based brand equity; brand value; brand uniqueness; brand quality; corporate credibility; brand loyalty intention;

   Abstract : Background: The study explores the impact of brand equity on brand loyalty intention within the accounting services sector in Finland. The study uses four dimensions of brand equity, which include perceived brand quality, perceived brand value, perceived brand uniqueness and perceived corporate credibility. READ MORE

6. 10. Examination of Strategic Management Accounting Techniques among SMEs (Perception of the Usefulness, Adoption, and Outcomes) : A multiple Case Study of SMEs in the Food Processing Industry in Nigeria

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Muhammad Naveed Akhtar; Kayode Olumide Eniodunmo; [2021]
   Keywords : Strategic Management Accounting Techniques; Small and Medium Scale Enterprises; Food Processing Industry of Nigeria;

   Abstract : Purpose: This thesis examines the perception of the usefulness of SMAT, its adoption, and expected outcomes among SMEs in the food processing industry of Nigeria. Research Questions: Three research questions have been addressed in this thesis; (1)What is the perception of the usefulness of SMAT among SMEs in the food processing industry in Nigeria? (2) What leads to SMEs adoption of SMAT (antecedents) among SMEs in the food processing industry in Nigeria? and (3) What outcomes (consequences) are believed to result from using SMAT among SMEs in the food processing industry in Nigeria?  Methodology: Qualitative studies are employed to handle empirical data gathering by semi structural interviews from four SMEs in the food processing industry in Nigeria. READ MORE