Essays about: "customer attractiveness"

Showing result 1 - 5 of 22 essays containing the words customer attractiveness.

  1. 1. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Keywords : preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  2. 2. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  3. 3. Credibility Communication of CSR Initiatives : A study on credible CSR communication within the gambling industry among millennials.

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Maxamed Duran Ali; Serhat Tekes; [2021]
    Keywords : CSR credibility; gambling industry; millennials;

    Abstract : Corporate social responsibility (CSR) has become an increasingly important aspect for companies to consider in a highly competitive business environment. Consequently, stakeholders have shown increased interest in how companies and suppliers relate to sustainable development and place ever higher demands on companies to actively engage in CSR initiatives. READ MORE

  4. 4. The Physical Store Experience : A qualitative study on how in-store experiences influence store attractiveness

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Hanna Fors; Johanna Hyllander; [2020]
    Keywords : Experience economy; experience; economy; shopping motivation; customer experience; experience economy 4E construct; perceived experiential value; customer satisfaction; store attractiveness;

    Abstract : Today, brick-and-mortar retailers are facing changes, as we are moving away from a service economy towards an experience economy. These changes reshape customers´ preferences. Reatilers have shown an inability to adapt to these changes, indicating that there is a need for further insights on the subject. READ MORE

  5. 5. Do you feel excluded? : an explorative study of who the perceived typical shopping mall consumer is and if this consumer feels excluded from city centers

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Fatima El-khatib; Marta Myszka; [2020]
    Keywords : Consumer stereotype; shopping mall; place image; shopping experience; place attractiveness; retail; city center;

    Abstract : As the retail apocalypse is increasing, it is common to face stores without consumers in citycenters. E-commerce is one of the factors that has had a negative impact on physical stores,both in city centers and in shopping malls. It has been easier for shopping malls than forcity centers to fight the increased competition. READ MORE