Essays about: "customer attractiveness"

Showing result 21 - 25 of 31 essays containing the words customer attractiveness.

  1. 21. A Case Study to Investigate how Beta Product Marketing can Test the Validity of a Product’s Market Potential

    University essay from Lunds universitet/Innovation

    Author : Fadi Hanna; [2018]
    Keywords : Beta Product Marketing; market validity; entrepreneurial marketing; prototype; test sales; Technology and Engineering;

    Abstract : Many entrepreneurs and start-ups come to the point when they have finished the development of a product but then moves to the phase which is crucial for a products success, the marketing effort. Large investment costs combined with the uncertainty of the developed product's market value is the reason for many products failure. READ MORE

  3. 22. Http://www the effect of service determinants on customer purchase and return behavior in the online fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Louise Burman; Emelie Stricker; [2018]
    Keywords : Service determinants; online customer behavior; purchase policies; return policies; hedonic and utilitarian motivations;

    Abstract : To be present online is seen, in recent time, as a necessity for fashion companies in order to sustain on the market. Since online shopping lack the opportunity for customers to try on purchased products it entails a risk of experiencing dissatisfaction when orders are received. READ MORE

  4. 23. Industrial Internet of Things; How technology providers capture a competitive edge by analyzing the Business Model Environment

    University essay from Göteborgs universitet/Graduate School

    Author : Julia Franke; Moa Gustafsson; [2017-09-13]
    Keywords : Industrial Internet of Things; Manufacturing; Business Model Environment; External Forces; Business Model Canvas; Innovation; Transformation; Competitiveness;

    Abstract : Technological development and innovations have over centuries triggered Industrial Revolutions that have transformed industries. Our society, and not at least the manufacturing sector, is facing a progressive digitalization known as the Industrial Internet of Things (IIoT), which is prospered to transform the industry and disrupt legacy business models. READ MORE

  5. 24. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Keywords : multi-channel sales system; multi-channel management; multi-channel customer;

    Abstract : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. READ MORE

  6. 25. The determining trends of the retail payment market

    University essay from KTH/Hållbarhet och industriell dynamik

    Author : CHRISTIAN BERGQVIST; ERIK PETTERSSON; [2016]
    Keywords : Retail payment market; PSD; PSD2; PSD3; Third party payment service provider;

    Abstract : The retail payment market can be seen as a high velocity market, where the rate of change is high. The future for the retail payment market is uncertain to a large extent. READ MORE