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Showing result 1 - 5 of 268 essays matching the above criteria.

  1. 1. Sustainable Innovation for Reducing Negative Environmental Impact in the Textile Industry - A Comparative Case Study Between Sweden and Bangladesh

    University essay from Göteborgs universitet/Graduate School

    Author : Nazmun Jahan Nipun; [2023-07-20]
    Keywords : Sustainable Innovation; Textile Industry; Positive Environmental impact; Challenges; Developed country; Developing country;

    Abstract : This thesis attempts to highlight the challenges and share insights related to sustainable innovation in the textile industry, as well as the importance of collaboration and technology adoption to reduce negative environmental impact. The comparison between Bangladesh and Sweden, a developing nation and a developed nation, sheds light on the importance of design thinking, the use of technology in supply chain management, as well as the necessity of government support and customer awareness. READ MORE

  3. 2. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  4. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

  5. 4. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  6. 5. Scams and Counter-Scams: An Investigation Into the Deception Tactics of Phone Scammers and Scambaiters

    University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionen

    Author : Elina Werther; [2023]
    Keywords : scamming; scambaiting; scam calls; victimhood; performances; manipulation; ideal victim s ; Social Sciences;

    Abstract : The purpose of this thesis is to investigate the techniques that scammers and scambaiters use in phone conversations to deceive each other and accomplish their respective goals. Seeing how the number of people losing money to scams continues to rise every year, there is an urgent need for more research to raise awareness of common scam tactics. READ MORE