Essays about: "customer awareness"
Showing result 21 - 25 of 268 essays containing the words customer awareness.
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21. Greenwashing in the fast fashion industry : Greenwashing in the fast fashion industry: The role of consumer education
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Every time sustainability has a more important role in the fashion industry and more consumers have higher environmental consciousness and look out for sustainable products in that area and companies that are genuinely sustainable. But the main problem is that lots of companies claim to be sustainable, but they are not and use the tactic of greenwashing, to attract consumers and trick them to purchase their products. READ MORE
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22. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE
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23. Exploring Emotional Awareness through User Experience Design : Designing a mobile application which helps to enrich emotional vocabulary
University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakultetenAbstract : The motivation of this work focused on inspiring the understanding of emotions and the ability to name them precisely to improve self-awareness and well-being. Through an online survey, competitor analysis, customer journey map, and interviews it was clear that the chosen target group of young people do not feel fully confident in understanding their emotions and lacked emotional vocabulary. READ MORE
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24. Evaluating the Ownership of Personal data in the Cloud by Optimizing the IT Architecture : Applying a reference architecture to make the ownership of personal data more clear within an organization
University essay from Uppsala universitet/DatalogiAbstract : Cloud computing is an area that many companies use in order to stay in line with technological development. To keep these systems productive and easily managed, a reference architecture can be used as a framework and also as a manual on how to structure an organization to suit its specific needs and goals. READ MORE
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25. Identifying the Barriers to Pre-owned Fashion: A Consumer Perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: This study aims to enhance the understanding of factors that discourage consumers from buying pre-owned fashion in a multichannel retail setting. Methodology: Rooted in a qualitative and exploratory method, this study is further guided by an abductive approach. READ MORE