Essays about: "customer behaviour"

Showing result 1 - 5 of 250 essays containing the words customer behaviour.

  1. 1. Predicting Navigational Patterns in Web Applications using Machine Learning Techniques

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Patric Balan; Gustav Jönemo; [2024]
    Keywords : Technology and Engineering;

    Abstract : In large corporations, customer support is a costly service, and an area of constant optimization. Solutions to increase efficiency and decrease bottlenecks are constantly needed. READ MORE

  3. 2. Local voltage control in a low voltage grid with high photovoltaic penetration

    University essay from Lunds universitet/Institutionen för reglerteknik

    Author : Joakim Bakklund; [2024]
    Keywords : Technology and Engineering;

    Abstract : This thesis examines how active power control (Volt-Watt control) and reactive power compensation (Volt-VAr control) can help limit voltage increases on the low voltage grid due to high photovoltaic (PV), installations. Due to the large increase in interest to install small scale PV-systems within residential areas the Distribution System Operator E. READ MORE

  4. 3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh

    University essay from

    Author : Yiming Yuan; Ziying Lai; [2023]
    Keywords : ;

    Abstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE

  5. 4. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  6. 5. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE