Essays about: "customer buying behavior"
Showing result 11 - 15 of 60 essays containing the words customer buying behavior.
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11. The impact of the Covid-19 pandemic on consumer buying behavior towards online shopping in Sweden
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background The covid-19 pandemic has been an inescapable tragedy that affects all countries and their economic systems. Due to Covid-19, e-commerce has risen and people more and more purchase goods online. READ MORE
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12. The Impact of Covid-19 on the Change of Customer Buying Behavior. : A study on the change of Swedish millennials’ buying behaviour for fashion products with respects to selecting between online and offline retail channels.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The retail sector is rapidly developing over the past years. Retailers are investing more efforts and resources to provide a seamless experience through multiple channels. These developments led to significant changes in customer behaviour. READ MORE
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13. Customer engagement in second-hand fashion marketplaces after the pandemic
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background : Further to the environmental and ethical issues within the sector of fashion, consumers are now shifting toward more responsible and different business models as second hand selling. According to Boston Consulting Group , the second-hand clothes market is a growing sector which currently weighs around thirty and forty billion dollars, so 2% of the total sales of the fashion and luxury industry (Deslandes, 2020). READ MORE
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14. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE
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15. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE