Essays about: "customer buying behavior"

Showing result 16 - 20 of 60 essays containing the words customer buying behavior.

1. 16. AR/VR applications in fashion retailing : An exploratory study on the effectiveness of virtual try-on technology along the customer journey

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Erik Nguyen; Alex Nguyen; [2021]
   Keywords : AR VR; Consumer engagement; Consumer behavior; Customer journey; Customer experience; Virtual try-on; Fashion industry; Optical retailing;

   Abstract : This bachelor thesis explores a virtual try-on interface in the context of the fashion product category. It is argued that virtual representations of product offerings can stimulate consumers’ purchase intentions, and thus, enact an online transaction. READ MORE

3. 17. Rent More, Buy Less: A Quantitative Study on Men's View on Renting Clothes Online

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Nellie Brandin; Elisa Dittes; [2020]
   Keywords : Collaborative consumption; Online clothing rental; Gender differences; Barriers to adoption; Perceptions;

   Abstract : The present overconsumption of fashion leaves a massive ecological footprint on the planet. An emerging business model in collaborative consumption addressing this problem is online clothing rentals, which allow consumers to rent everyday clothes instead of buying them. READ MORE

4. 18. Marketing Innovation for SMEs during COVID-19 Pandemic : A case study of the hospitality industry in Norrbotten

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Simon Gustavsson; Simon Larsson; [2020]
   Keywords : ;

   Abstract : As a global disaster, the COVID-19 pandemic (coronavirus)  has an impact on the whole world economy. The pandemic threatens the survival of small and medium sized enterprises (SMEs) globally and nationally. It appears inevitable that this pandemic has created a difficult business environment for small and medium sized enterprises to operate in. READ MORE

5. 19. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Johan Brandt; Oscar Wärnling; [2020]
   Keywords : ;

   Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

6. 20. Does One Size Fit All? Branding Strategies for Plus-Size Labels in the Fashion Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Jella Lynn Hauptmann; Julia Ausserdorfer; [2019]
   Keywords : Plus-Size; Brand Architecture; Brand Strategy; Fashion Branding; Brand Portfolio; Business and Economics;

   Abstract : Purpose: With increasing obesity rates and the change of beauty ideals within society, the plus-size fashion market currently enjoys a massive upturn and many established fashion retailers realise the opportunities within this ever more important segment. However, the integration of plus-size brands can be challenging as being plus-size is still connected to a stigma. READ MORE