Essays about: "customer characteristics"

Showing result 1 - 5 of 240 essays containing the words customer characteristics.

  1. 1. Business-to-Business Market Making on the Internet: A Case for End-of-Life Electric Vehicle Batteries

    University essay from Göteborgs universitet/Graduate School

    Author : Hannes Marten; [2020-07-23]
    Keywords : Electric Vehicle Battery; Repurposing; Second Life; Business-to-Business; Market Making; Marketplace; Principal-Agent Theory; New Market Creation;

    Abstract : Introduction: The ongoing transformation towards emission-free means of transportation goes alongwith the resource-intensive production and integration of electric vehicle batteries. Despite theenvironmental potential in decarbonizing the transport sector, electric vehicle batteries lose capacityover time and use and are only usable for transportation purposes until reaching 70 to 80 residualcapacity. READ MORE

  3. 2. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 3. Assessing a restaurant service quality using the DINESERV model : A quantitative study on Pizza Hut

    University essay from Umeå universitet/Företagsekonomi

    Author : Habtamu Abezie; [2020]
    Keywords : DINESERV; Service quality; Customer satisfaction; Restaurant;

    Abstract : Abstract Customers are the main reason behind every companies’ survival in the market. And winning their interest has now become the concern for company owners and managers as well. However, many factors can affect the customer's satisfaction in the marketing environment. Among the determinants, service quality takes the most substantial part. READ MORE

  5. 4. Once upon a time there was a signature story

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE

  6. 5. The competition within the walls : a qualitative study about how customers reason regarding their brand choice

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Julia Wallin; Anna Lindborg; [2020]
    Keywords : Private label; national brand; store layout; customer behavior; brand equity;

    Abstract : As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. READ MORE