Essays about: "customer characteristics"

Showing result 16 - 20 of 309 essays containing the words customer characteristics.

1. 16. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Usman Anwar; Usman Younis; [2023]
   Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

   Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

3. 17. Generation Z Consumers' Attitudes towards Body Diversity in Fashion Advertisements : A quantitative study on the effect of consumers' own body size to their attitude

   University essay from Umeå universitet/Företagsekonomi

   Author : Amanda Hallberg; [2023]
   Keywords : Fashion advertising; body diversity; body positivity; generation Z; fashion industry; Instagram marketing; social media marketing; consumer attitudes; purchase intentions;

   Abstract : This thesis is investigating how consumers’ attitudes on fashion advertisements are affected by the models featured in the advertisements, with the consumers’ own body size being taken into consideration. The topic for the thesis was formed when conducting a thorough literature search, which revealed a gap in research. READ MORE

4. 18. Heuristic Clustering Methods for Solving Vehicle Routing Problems

   University essay from KTH/Skolan för teknikvetenskap (SCI)

   Author : Georgios Nordqvist; Erik Forsberg; [2023]
   Keywords : optimization; vehicle routing problem; sweep clustering; k-means clustering; hierarchical clustering;

   Abstract : Vehicle Routing Problems are optimization problems centered around determining optimal travel routes for a fleet of vehicles to visit a set of nodes. Optimality is evaluated with regard to some desired quality of the solution, such as time-minimizing or cost-minimizing. READ MORE

5. 19. Tacit Knowledge Transfer in Agile Software Development

   University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknik

   Author : Preetham Raj Goud Gundlapally; Prerana Rao Mechineni; [2023]
   Keywords : Tacit knowledge; Agile software development; challenges; mechanism.;

   Abstract : Background. Software companies make frequent development in their software products to improve their quality. Agile software development (ASD) helps in the rapid delivery of the software product with consistent quality to the customer. READ MORE

6. 20. Development and Evaluation of an Enzyme-Based Sunscreen

   University essay from Lunds universitet/Bioteknik; Lunds universitet/Bioteknik (master)

   Author : Karolina Eriksson Torfgård; [2023]
   Keywords : Enzyme activity; UV-filter; Protease; Biotechnology; Technology and Engineering;

   Abstract : Ultraviolet radiation (UVR), specifically of UVA and UVB, has been associated with the development of both photoaging and photo-carcinogenesis, potentially leading to cancer. The use of sun protection in the form of UV filters is known to minimize these damages. READ MORE