Essays about: "customer characteristics"

Showing result 6 - 10 of 309 essays containing the words customer characteristics.

  1. 6. Navigating NPD in Unfamiliar Markets : Keys for a Successful Process Execution in Uncertainty

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Julia Jonsson; Hildegunn Strand; [2023]
    Keywords : New Product Development; Radical Innovation; Unfamiliar Markets; Familiar Markets; Product Innovation; NPD process.; Ny produktutveckling; Radikal Innovation; Okända Marknader; Kända Marknader; Produktinnovation; NPD-process.;

    Abstract : Innovation is a crucial activity to ensure companies’ viability and is increasingly important to sustain competitive advantage. Globalization and the accelerating technological development are creating new markets previously not explored. READ MORE

  3. 7. Seeking License to Operate in Times of Uncertainty: A discourse analysis of how a GRO communicates to obtain loyalty during a prevailing inflation

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Oskar Nordström; [2023]
    Keywords : Public Relations; Corporate Communication; Digital Marketing Communication; Customer Loyalty; Inflation; Grocery Retail Operator; Grocery Retail Industry; Social Sciences;

    Abstract : During recent years, Swedish society has been affected by circumstances causing conditions for uncertainty. Since the beginning of 2022 the prevailing inflation has caused further implications on societal, organizational and individual levels. Due to the economic difficulties, grocery prices have increased significantly. READ MORE

  4. 8. Do estate-level characteristics generate unsafety? : Examining neighborhood and estate characteristics influence on perceived residential safety in Gothenburg

    University essay from Stockholms universitet/Statsvetenskapliga institutionen

    Author : Madeleine Frisk Garcia; [2023]
    Keywords : Perceived safety; fixed effects; estate level effects; customer satisfaction surveys;

    Abstract : Do estate and neighborhood characteristics influence perceptions of safety? Using data from a survey of residents living in municipal housing in Gothenburg, this paper argues that the spatial and social characteristics of a neighborhood vastly outpace the role of its socioeconomic and demographic composition, when it comes to accounting for the perceived safety of its residents. The dataset consists of survey data on residents’ perception of safety from 2013-2014 and 2016-2021 in Gothenburg linked with sociodemographic data at an estate level. READ MORE

  5. 9. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    University essay from Lunds universitet/Produktionsekonomi

    Author : Douglas Wilsby; Knut Winström; [2023]
    Keywords : FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Abstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE

  6. 10. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea

    University essay from Södertörns högskola/Företagsekonomi

    Author : Jongwoo Lim; [2023]
    Keywords : Digital sustainability; Digital transformation transition ; Tourism business; Sustainable development; COVID-19; Service Marketing; Innovation Voucher Project;

    Abstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE