Essays about: "customer clubs"

Showing result 1 - 5 of 15 essays containing the words customer clubs.

1. 1. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”

   University essay from Göteborgs universitet/Graduate School

   Author : William Nordlund; Mattias Johansson; [2023-07-03]
   Keywords : Brand Experience; Brand Communities; Brand loyalty; Sports Marketing; Sport fans;

   Abstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE

3. 2. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

4. 3. Facebook and Fan Communities : Basketball Clubs’ Social Media Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvin Danyarov; Oscar Smart; [2015]
   Keywords : Sport marketing; branding; social media; Facebook; basketball;

   Abstract : The research examines and explores the differences and similarities between how the social media platform of Facebook is used in the context of the basketball industry. The research centers on the respective Finnish and Swedish basketball leagues. READ MORE

5. 4. The firms’ use and customers’ perception of Facebook in the context of customer-based brand equity : A case study of professional team sport organizations

   University essay from IHH, Marketing and Logistics

   Author : Söndra Brand; Moritz Justus Klein; [2012]
   Keywords : Customer-based brand equity; professional team sport; sports marketing; Facebook;

   Abstract : Purpose: The purpose of this thesis is to provide a holistic understanding of how Facebook is used by professional team sport organizations to strengthen customer based-brand equity and how these attempts are perceived by the customers with a focus on the derived benefits. Frame of reference: Customer-based brand equity is conceptualized, modified and employed to the realm of Facebook. READ MORE

6. 5. Entrepreneurial Master Project; Svenska Guldkusten Organic Chocolate.

   University essay from

   Author : Paa Kwesi Essuman; [2012]
   Keywords : ;

   Abstract : Svenska Guldkusten aims to provide value for money in the confectionary industry. Its objective is to provide customers with rich organic chocolate that can be eaten as a source of health and wellbeing. This product will reach markets in South of Sweden, specifically, Blekinge and Skåne. READ MORE