Essays about: "customer complaint behavior"

Found 4 essays containing the words customer complaint behavior.

  1. 1. Effects of Perceived Risks on Online Shopping Behavior

    University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Author : Abu Bakr Nadeem Azhar; [2019]
    Keywords : Online Shopping; Perceived Risks; Online buyers; Online non-buyers; Online Shopping Behavior;

    Abstract : Online shopping is rapidly expanding across the globe including developing markets. The consumer is under the perception of different types of risks associated with online shopping which may damage him. READ MORE

  3. 2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

  4. 3. Banks' Counteractions against Customers' Online Criticism

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Johanna Russo; Sara Pierre; [2012]
    Keywords : Bank; customer behavior; social media; dissatisfaction; online complaints; e-WOM; sCRM;

    Abstract : Abstract Title:             Banks’ Counteractions against Customers’ Online Criticism Date:             June 5, 2012 Institution:   School of sustainable development of society and technology, Mälardalen University Level:           Bachelor thesis in business administration, 15 ECTS Authors:       Sara Pierre and Johanna Russo                Tutor:           Carl G. Thunman Keywords:   Banks, social media, dissatisfaction, complaints, customer behavior, sCRM, and e-WOM Purpose:       The purpose of this thesis is to describe and analyze how, where and why customers criticize the banking sector through online platforms, how the banks choose to defend themselves and counter this criticism, and to what extent these complaints may proliferate if not dealt with. READ MORE

  5. 4. Nu är det dags att agera! : en analys av konsumentbeteende från mjölkupproret i Skåne

    University essay from SLU/Dept. of Economics

    Author : Reginald Jason Baguna; Tylo Chacon; [2011]
    Keywords : varumärkeskapital; varumärke; konsumentbeteende; märkeslojalitet; mervärde;

    Abstract : At the end of 2008, Arla concluded agreements with several supermarkets in southern Sweden. The agreement with the supermarkets excluded Skånemejerier from the stores. This meant that Skånemejerier lost approximately 7% of sales volume. Arla Foods showed a strong desire to compete for market share in southern Sweden. READ MORE