Essays about: "customer decision"

Showing result 1 - 5 of 516 essays containing the words customer decision.

  1. 1. Utilization of digital technologies in internationalization processes. A case study of high-tech SMEs in Sweden

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Jakob Funck; Marcus Schöneman; [2024-02-13]
    Keywords : Digitalization; Internationalization; SME;

    Abstract : This thesis explores the role of digitalization in the internationalization process of Swedish Small and Medium-sized Enterprises (SMEs). In today's global economy, digitalization has become increasingly important for firms to remain competitive. READ MORE

  3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  4. 3. Factors influencing effective safety stock dimensioning in inventory management - A case study within the automotive industry

    University essay from Göteborgs universitet/Graduate School

    Author : Ikram Saady; Melisa Petkovska; [2023-07-03]
    Keywords : Safety stock; Inventory management; Safety stock uncertainties; Safety stock level challenges; Safety stock level factors;

    Abstract : Poor inventory management affects many companies today which has a negative impact on both company profits and the level of customer service provided. A critical aspect of inventory management involves maintaining a balance between safety stock levels and customer service level. READ MORE

  5. 4. Back-end for Front-end Connectorto Reduce Development Time : A Proof of Concept Project

    University essay from Högskolan i Halmstad/Akademin för informationsteknologi

    Author : Mattias Svensson; Alexander Runemark; [2023]
    Keywords : ;

    Abstract : This project, in collaboration with Consid AB, aims to develop a softwarethat reduces the time to market for new web projects to their customers. Theproject is called BFFConnector and handles requests and responses betweendifferent Content Management Systems (CMS) and the back-end server viaa structured communication channel (API). READ MORE

  6. 5. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Ebba Uhlin; Moa Lundberg; [2023]
    Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

    Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE