Essays about: "customer dominant"

Showing result 1 - 5 of 101 essays containing the words customer dominant.

1. 1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Alexander Fredriksson; Teemu Lahtinen; [2024]
   Keywords : Self-Determination Theory; Service-Dominant Logic; Motivation; Gamification; Mobile Services;

   Abstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE

3. 2. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

   University essay from Göteborgs universitet/Graduate School

   Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
   Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

   Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

4. 3. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

   University essay from Uppsala universitet/Industriell teknik

   Author : Lena Baum; Imge Günes; [2023]
   Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

   Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

5. 4. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

6. 5. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Benjamin Farnworth; Edward Williams; [2023]
   Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

   Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE