Essays about: "customer environment analysis"

Showing result 1 - 5 of 224 essays containing the words customer environment analysis.

  1. 1. Enhancing Circular Practices in the Automotive Manufacturing Industry - Exploring Opportunities and Challenges of Remanufacturing Electronic Control Units (ECUs)

    University essay from Göteborgs universitet/Graduate School

    Author : Vivian Ambiado; [2023-07-19]
    Keywords : Circularity; sustainability; remanufacturing; repair; ECUs; automotive industry; manufacturer; strategy;

    Abstract : This thesis examines the transition to a circular economy in the Swedish automotive manufacturing industry, with a specific focus on the implementation of remanufacturing for Electronic Control Units (ECUs). The study aims to identify opportunities and challenges associated with remanufacturing ECUs by considering product characteristics, strategic and business aspects, and the industrial and regulatory environment. READ MORE

  3. 2. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study

    University essay from Göteborgs universitet/Graduate School

    Author : Nathan Lambert; Kajsa Lindström; [2023-07-19]
    Keywords : servitization; automotive industry; mobility as a service; qualitative analysis; service-dominant business logic; technology; traditional manufacturers; external environment;

    Abstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE

  4. 3. Digital innovation in Swedish audit firms

    University essay from Göteborgs universitet/Graduate School

    Author : Gloria Mugisha; [2023-07-04]
    Keywords : Audit; digitalization; cloud-based services; automation; data analysis;

    Abstract : Digital innovation has always been at the heart of technological progress and more than ever, it has become an essential business strategy. This technological progress is making companies change their internal processes and rethink their businesses. This is the case for audit firms that have to deal with innovation. READ MORE

  5. 4. Bulding Resilient Supply Chain : A Qualitative Study of How Covid-19 Affected Supply Chain Resilience in Swedish Small and Medium-Enterprises

    University essay from Umeå universitet/Företagsekonomi

    Author : Robin Synnergren; Jacob Brauer; [2023]
    Keywords : Supply Chain Management; Covid-19 Pandemic; Small and Medium-Sized Enterprises; Supply Chain Resilience Supply Chain Disruption;

    Abstract : Modern supply chains are often characterized by carefully planned and interconnected processes that seamlessly integrate with each other. Supply chains are often efficientduring a stable business environment but are highly vulnerable to risks and disruptions. READ MORE

  6. 5. EXPLORING THE POTENTIAL OF PERCEPTUAL LIGHT ART TO ENHANCE EXPERIENTIAL RETAIL ENVIRONMENTS

    University essay from KTH/Ljusdesign

    Author : Janani Narayanan; [2023]
    Keywords : Experiential retail environment; Immersive experience; Perceptual light art; Skyspace;

    Abstract : The surge in online shopping has resulted in decreased customer presence in brick-and-mortar stores. To attract customers, retailers need to enhance the experiential value of their environments. Lighting plays a crucial role in creating appealing spaces and guiding customers. READ MORE