Essays about: "customer experience in B2B"

Showing result 1 - 5 of 22 essays containing the words customer experience in B2B.

  1. 1. Bringing New Technology to a Complex Market : A Market Analysis of the VIPS Protocol

    University essay from Uppsala universitet/Industriell teknik

    Author : Staffan Leijnse; [2023]
    Keywords : B2B Marketing; Segmentation; Technology Transfer; Commercialization; Case Study;

    Abstract : University research being adopted by, or transferred to, industry has enabled many of the things we now take for granted. The road from a breakthrough at a university to societal consequences is however a long and winding road full of dead ends and surprising turns. READ MORE

  3. 2. Monetizing on-premises software : An explorative study on revenue models of B2B software providers

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Filip Lundström; [2022]
    Keywords : software; on-premises; on-prem; on-premise; revenue model; revenue models; B2B; business-to-business; business model; business model; business to business; lokalt installerad; lokalt körd; lokal mjukvara; mjukvara; intäktsmodell; intäktsmodeller; affärsmodell; affärsmodeller;

    Abstract : Purpose: The purpose of this study is to increase the understanding of useful revenue models for B2B oriented providers of on-premises software. To fulfill the purpose, two research questions are answered. READ MORE

  4. 3. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  5. 4. Internationalization Barriers in the Healthtech Industry : A study of barriers that business-to-business Software-as-a-Service healthtech companies experience when expanding organically from Sweden to other European markets

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Julie Salicath Aasen; Sara Samie Ghafarokhy; [2022]
    Keywords : Barriers; Expansion; Internationalization; Healthtech; Software-as-a-Service; Business-to-Business; Barriärer; Expansion; Internationalisering; Healthtech; Software-as-a-Service; Business-toBusiness;

    Abstract : As a result of the aging and growing population in Europe, the demand for healthcare services continues to rise. It is therefore important to streamline the healthcare sector to manage the growing demand. One way to do this is by implementing digital-health solutions. READ MORE

  6. 5. Supplier-perceived value in bigscience-supplier relationships : What can suppliers gain from delivering to big-science organizations?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Weng Xin; [2021]
    Keywords : big science organization; supplier-perceived value; business-to-science relationship; B2B; B2S;

    Abstract : From the perspective of suppliers, this thesis explores what value suppliers can gain from delivering to big-science organizations (BSOs). Inspired by the framework of supplier-perceived value (SPV) by Walter et al. READ MORE