Essays about: "customer experience"

Showing result 1 - 5 of 536 essays containing the words customer experience.

  1. 1. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased globalcompetition is making it more urgent for companies to introduce innovative offerings at a faster pace.Purchasing decisions by customers are not solely based on function anymore, there is an increasing demandfor intuitive and seamless experiences from the products and services that they interact with. READ MORE

  2. 2. Enabling Business Transformation through Servitization: The role of Open Innovation and Collaboration Strategies in Commercial Real Estate - A multiple Swedish businesses empirical analysis

    University essay from Göteborgs universitet/Graduate School

    Author : Matteo Consiglio; [2020-07-22]
    Keywords : Servitization; Commercial Real Estate; Open Innovation; Collaboration; Business transformation; Product-service-systems;

    Abstract : Commercial real estate industry is undergoing some major transformations that are disrupting its traditionaldynamics and imposing to companies a proactive response. Technological advancements, new businessmodels and changing in client needs create the conditions to reorient the solutions towards a more completecustomer experience by providing services aiming to solve the complex user’s problems. READ MORE

  3. 3. Extended Gate - Barriers and opportunities for intermodal improvements, a case study of Port of Gothenburg

    University essay from Göteborgs universitet/Graduate School

    Author : David Hällgren; Erik Bengtsson; [2020-06-17]
    Keywords : Extended Gate; inland terminal; port supply chain integration;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 4. Co-working in an experiencescape - A case study on the consumption in a co-working space combined with a restaurant and café

    University essay from Göteborgs universitet/Graduate School

    Author : Kajsa Andersson; Emilie Gente; [2020-06-16]
    Keywords : co-working; combining concepts; shared spaces; workspace; experiencescapes; customer experience; consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Marios Melachroinos; Morteza Yahyaei Bavil; [2020-06-15]
    Keywords : Product returns; reverse logistics; return management; customer loyalty; retention;

    Abstract : MSc in Logistics and Transport Management.... READ MORE