Essays about: "customer experience"

Showing result 1 - 5 of 640 essays containing the words customer experience.

  1. 1. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services

    University essay from Göteborgs universitet/Graduate School

    Author : Clara Segerstedt; Jessica Svedberg; [2021-07-09]
    Keywords : business value; value creation; customer data; connected services; vehicle connectivity;

    Abstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE

  2. 2. Improve Customer Engagement by Implementation of Service Robot - A case study in collaboration with Husqvarna Group

    University essay from Göteborgs universitet/Graduate School

    Author : Jiao Yang; Xiaojuan Liao; [2021-07-08]
    Keywords : Frontline service robots; Customer engagement; Perceived innovativeness; Service experience; Customer satisfaction; Asset-builder business;

    Abstract : Background and Purpose: Customer engagement has strategic importance for firms since itenhances the performance of the firm in various aspects. Nowadays, firms are employingadvanced technology to increase customer engagement. READ MORE

  3. 3. Mitigating Uncertainty by Including the Customer in the Fuzzy Front-End of Innovation - A comparative multiple-case study of Polestar and On to identify successful customer collaboration

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Fröström; Oscar Söderlund; [2021-07-06]
    Keywords : customer co-creation; uncertainty reduction; fuzzy front-end; open innovation; customer characteristics; incremental and radical innovation;

    Abstract : The fuzzy front-end (FFE) is the first phase of new product development which is associatedwith high levels of uncertainty. Mitigating uncertainty is a key factor to enable successfulinnovation. READ MORE

  4. 4. Understanding customer experience and repurchase intention in live streaming shopping: An empirical study in China

    University essay from Göteborgs universitet/Graduate School

    Author : Mengjiao Qian; [2021-07-02]
    Keywords : Customer experience; customer satisfaction; live streaming shopping; trust; Repurchase intention; price; enjoyment; product quality; interaction quality;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : MSc in Marketing and Consumption.... READ MORE