Essays about: "customer feedback collection"

Showing result 1 - 5 of 23 essays containing the words customer feedback collection.

1. 1. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

3. 2. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Michael Polatos; Andrii Kernitskyi; [2023]
   Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

   Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

4. 3. Implementation of a WMS through a value co-creation lens : A Qualitative Study Of Valueco-Creation From A Company Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Karen Mendoza Albornoz; Emerald Baldove Orsander; Isabelle Thoong; [2023]
   Keywords : Warehouse Management System WMS ; Value co-creation; resource integration; customer; supply chain; SCM; implementation; challenges; actors; information management; supply chain management;

   Abstract : Background: Today most companies strive to offer logistics services in a highly competitive market. In the ecommerce sector a WMS is a crucial element since these systems can handle different amounts of volumes. Implementing such a system can contribute positively to the value creation. READ MORE

5. 4. B2C screening in the fuzzy front end : A case study on how B2C can adopt B2B innovation screening on the consumer insight screening process

   University essay from Luleå tekniska universitet/Industriell ekonomi

   Author : Jonathan Hadd; [2023]
   Keywords : ;

   Abstract : Purpose: The purpose of this study is to create practical guidelines for mid-level managers on how to structure their screening process of customer insights. In doing so, the study draws comparison between B2B and B2C innovation funnels and investigates what aspects the consumer market can benefit from in a global environment. READ MORE

6. 5. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Ibrahim Ali Mehkri; [2023]
   Keywords : citizen inquiries; e-Government; Sweden; CRM;

   Abstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE