Essays about: "customer habits"

Showing result 1 - 5 of 35 essays containing the words customer habits.

  1. 1. The E-Commerce of Tomorrow: An Experimental Study of How User-Generated Content can be integrated into a Retailer's Website for Fashion Merchandise Display

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Hannah Gustafsson; Klara Überall Jönsson; [2023]
    Keywords : User-Generated Content UGC ; Visual Merchandising; Technology Acceptance Model TAM ; Fashion E-commerce; Consumer Perceptions;

    Abstract : An increasing number of individuals are turning to User-Generated Content (UGC) to learn about various products and services. Prior customers' experiences and opinions significantly impact potential buyers' decision-making during the customer journey. READ MORE

  3. 2. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  4. 3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  5. 4. Consumption patterns in low voltage grid : An investigation into typical customers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Elias Boethius; [2022]
    Keywords : ;

    Abstract : The climate crisis is more prevalent today than ever before. Many see a clean, carbonfree, electrification as a must if we are to turn this challenge around. Because more andmore of society runs on electricity there has never been a bigger need for an efficientpower grid. READ MORE

  6. 5. The Dilemma of Disrupting Under Pressure: Exploring the sensemaking of entrepreneurial SMEs’ environmental innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natali Bremer; Joel Rikardsson; [2022]
    Keywords : Environmental Innovation; Disruptive Innovation; Entrepreneurial SME; Isomorphic processes; Stakeholder pressures.; Business and Economics;

    Abstract : Innovations with the goal of creating a more sustainable economy and industry has been a topic of study for many researchers over the recent decades. This comes to no surprise since large organizations flag for the problematic consumption and production patterns that could lead to environmental problems at a global scale. READ MORE