Essays about: "customer insights"

Showing result 1 - 5 of 167 essays containing the words customer insights.

  1. 1. Innovating Inside the Box - An Exploratory Comparative Case Study of Regulations’ Impact on Innovation in the Insurance Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Alexander Ivarsson; Emma Rittgård; [2020-07-22]
    Keywords : Financial innovation; Innovation management; Regulation; Insurance;

    Abstract : Innovation in general is an important driver for economic growth and consumer welfare.However, with the purpose of consumer protection and ensuring stability of the financialsystem, the insurance sector is bound to follow stricter regulations than most other sectors. READ MORE

  2. 2. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Business Intelligence in the Hotel Industry

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Rei Shahini; [2020]
    Keywords : Business Intelligence; Hotel Industry; Big Data; Artificial Intelligence; Hospitality; Tourism;

    Abstract : Applications of artificial intelligence (AI) in hospitality and accommodation have taken an enormous percentage of service-provision, helping automate most of the processes involved such as booking and purchasing, improving the guest experience, tracking of guest preferences and interests, etc. The aim of the study is to understand the roles, benefits and issues with the improvement of business intelligence (BI) in hospitality. READ MORE

  4. 4. IT’S IN THE DATA : A multimethod study on how SaaS-businesses can utilize cohort analysis to improve marketing decision-making

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Gustav Fridell; Saam Cedighi Chafjiri; [2020]
    Keywords : saas; software as a service; software-as-a-service; data; cohort; cohort analysis; cohort-analysis; marketing; decision-making; decision making; marketing decision-making; marketing decision making; data; subscription; pricing model; data-driven; data driven; analytics; metrics; multimethod; multimethodology; action reserach; growth; profitability; segment;

    Abstract : Incorporating data and analytics within marketing decision-making is today crucial for a company’s success. This holds true especially for SaaS-businesses due to having a subscription-based pricing model dependent on good service retention for long- term viability and profitability. READ MORE

  5. 5. Once upon a time there was a signature story

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eileen Marlena Kersten; Felicia Do; Lieke Theadora Adriana Brinkhof; [2020]
    Keywords : Signature stories; Storytelling; Strategic message; Aaker’s criteria; Brands; Business and Economics;

    Abstract : Purpose – The term signature story was explored by David Aaker in his book published in 2018. The purpose of this paper is to further investigate, examine and build upon his concept. READ MORE