Essays about: "customer insights"
Showing result 11 - 15 of 370 essays containing the words customer insights.
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11. Learning Through Taking Action : An empirical study into the early-stage business model development for a novel technology
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. READ MORE
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12. Role of CSR and Brand Image : A qualitative study on IKEA
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose The primary objective of this study is to make theoretical advancements and practical insights for companies aiming to strengthen enhance their brand image through the implementation of CSR initiatives.. READ MORE
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13. "How can tech startups enhance their customer retention and acquisition
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : This research emphasizes the role of social media in customer acquisition retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping their strategies and effectively allocating resources to achieve consistentcommunication with their customer base. READ MORE
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14. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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15. The sudden rise of neobanks and the threat it poses upon the traditional banking system.
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The aim of this paper is to investigate the emergence of neobanks in the financial services industry, and whether they pose a threat to traditional banks. To successfully answer this, gaps in previous research and studies were examined to generate three research questions. READ MORE