Essays about: "customer life cycle model"

Showing result 11 - 15 of 23 essays containing the words customer life cycle model.

  1. 11. Predicting Customer Churn Rate in the iGaming Industry using Supervised Machine Learning

    University essay from KTH/Matematisk statistik

    Author : Lovisa Grönros; Ida Janér; [2018]
    Keywords : ;

    Abstract : Mr Green is one of the leading online game providers in the European market. Their mission is to o˙er entertainment and a superior user experience to their customers. READ MORE

  3. 12. Barriers to Innovation Diffusion for Social Robotics Start-ups : And Methods of Crossing the Chasm

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Christopher Wood; [2017]
    Keywords : Crossing the Chasm; Diffusion; Innovation; Social Robotics; Technology Adoption;

    Abstract : Social robots and artificial intelligence are radical innovations at the cutting edge of technology. Touted as the fourth industrial revolution, the future is looking bright for social robotics, and for the markets which can benefit from this technology. READ MORE

  4. 13. The Product Removal Process - A Case Study at Axis Communications

    University essay from Lunds universitet/Teknisk logistik

    Author : Mattias Carlson; Hampus Hansson; [2016]
    Keywords : Product Removal; Technology and Engineering;

    Abstract : Faster development of new products and shorter product life cycles increases the frequency of product removals. Despite its increasing presence, product removal tends to be neglected both in theory and in practice. When the product removal process is overlooked, it might induce customer dissatisfaction and unnecessary costs. READ MORE

  5. 14. Strategic integration in the Swedish nutritional online and offline market

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Alexandersson; Lobna Said; [2016]
    Keywords : strategic integration; e-business; customer life cycle model;

    Abstract : The purpose of this thesis is to investigate how e-business might be integrated into a strategical framework. The strategical framework was based on the Nilsson and Rapp (2005) strategical framework, and e-business strategies were mainly based on customer relationship management strategies that are used in e-commerce companies. READ MORE

  6. 15. Unveiling the power of selling spare-parts as a happy-meal

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Lindgren; Victor Bodin; [2015]
    Keywords : Lean consumption; Aftermarket; Customer satisfaction; Servification; Service- kits; Spare-part-kits; Bundling; Spare-parts; Technology and Engineering;

    Abstract : Companies selling industrial machines are seeing a shift where profits are moving from new sales, towards retrieving revenue throughout the whole customer life cycle. Instead of selling new machines, the companies in the industry need to look towards what is referred to as “the aftermarket”. READ MORE