Essays about: "customer lifetime value"

Showing result 1 - 5 of 26 essays containing the words customer lifetime value.

  1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  2. 2. Predicting Customer Churn and Customer Lifetime Value (CLV) using Machine Learning

    University essay from Lunds universitet/Matematisk statistik

    Author : Magnus Gerde; [2023]
    Keywords : Churn; CLV; SVM; Logistic Regression; Linear Regression; Random Forest Model; Mathematics and Statistics;

    Abstract : In an evermore competitive environment for companies and business, predictive customer behaviour models can give companies a competitive edge over its competitors. Two such important predictive behaviour models are customer churn models and customer lifetime value (CLV) models. READ MORE

  3. 3. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  4. 4. A general deep probabilistic model for customer lifetime value prediction of companies : A unified evaluation metric and analysis of the required historical data for different companies in context of prediction of customer lifetime value

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Johanna Olnén; [2022]
    Keywords : ;

    Abstract : A comprehensive understanding of customers’ future Lifetime Value (LTV) enables companies to assess the return on marketing investment and may provide a useful tool when determining a company’s value. Furthermore, LTV predictions allow marketers to segment customers based on the predicted LTV and, in turn, effectively allocate marketing resources for acquisition, retention, and cross-selling. READ MORE

  5. 5. Product Development of Electronic Devices for Improved Environmental Performance : Finding improvement opportunities using ecodesign tools and success factors

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Angelica Reyes; Alice Landin; [2022]
    Keywords : Ecodesign; Ecodesign implementation; Building Management Systems; Electronics; Environmental Sustainability; QFDE; LCA;

    Abstract : The energy consumption of the use phase of buildings accounts for almost 30 per-cent of the global energy consumption and is expected to increase in the coming years (Santamouris and Vasilakopoulou, 2021). Furthermore, increasing demand for energy-efficient buildings can be expected due to the introduction of legislative frameworks, such as the Energy Performance of Buildings Directive and the Energy Efficiency Directive (European Commission, 2022b). READ MORE