Essays about: "customer loyalty CRM"

Showing result 1 - 5 of 31 essays containing the words customer loyalty CRM.

  1. 1. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  2. 2. eCRM features and customer loyalty : A qualitative study within the video streaming industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Millie Karphammar; Jennifer Brettschneider; [2021]
    Keywords : eCRM; CRM; customer loyalty; video streaming industry;

    Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

  3. 3. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  4. 4. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  5. 5. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE