Essays about: "customer loyalty CRM"

Showing result 11 - 15 of 32 essays containing the words customer loyalty CRM.

1. 11. Development of a customer support process tool in SharePoint Online

   University essay from Linköpings universitet/Institutionen för datavetenskap; Linköpings universitet/Tekniska fakulteten

   Author : Andreas Larsson; [2015]
   Keywords : SharePoint; workflow; CRM; Customer Relationship Management; Issue tickets;

   Abstract : Management thinking has changed focus from bringing in new customers to under- standing the significance of maintaining existing customers and the need to attain loyalty with these customers. This has increased the importance of keeping good customer relationships. READ MORE

3. 12. Mobile CRM (mCRM) : A CASE STUDY OF MOBILE CRM STRATEGIES

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Rehan Shaikh; [2015]
   Keywords : Customer relationship management CRM ; mobile CRM mCRM ; mobile services; customer loyalty; customer acceptance; technology acceptance model;

   Abstract : Mobile technology has evolved drastically over the years, and so has the customer’s perception of and expectations on mobile services. Mobile phones have become the essential part of customer’s life style and they expect consumer services to be available on mobile phone. READ MORE

4. 13. Online Loyalty Program & Type Identification : Empirical study concerning Swedish online based loyalty programs & type identification

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Daniel Svensson; Mikael Tran; [2014]
   Keywords : CRM; Loyalty programs; Online; Type identification; Setup development; Opportunistic behavior and Behavior change.;

   Abstract : Purpose: To expand the fundamental knowledge of how online loyalty programs are developed, utilized and maintained. Design/methodology/approach: A deductive approach with a qualitative research method, consisting of multiple case studies with a total of four companies operating online within Sweden. READ MORE

5. 14. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE

6. 15. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Desislava Halova; Raymond Menne; [2013]
   Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

   Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE