Essays about: "customer loyalty articles"

Showing result 1 - 5 of 12 essays containing the words customer loyalty articles.

1. 1. The effects of servicescape on customer satisfaction and possible implications on customer retention within movie theater industry

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Fareed Ahmedi; Mustafa Al Salhi; Felix Huynh; [2023]
   Keywords : SF Bio; Movie theaters; Cinema; Leisure Service; Servicescape; Strategic Roles of Servicescape; Three Dimensions of Servicescape; Five Servicescape Factors;

   Abstract : Research questions: How does the servicescape in movie theaters, with a particular focus on SF Bio Västerås, influence customer satisfaction and retention, and what are the perceived quality and challenges associated with its implementation? Purpose: The purpose of this study is to explore how movie theaters, such as SF Bio Västerås, use servicescape to influence customer service experience. The study aims to investigate the customers' perceived quality of movie theater servicescape and its impact on customer satisfaction and retention. READ MORE

3. 2. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
   Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

   Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE

4. 3. Digital marketing and its effects on Start-up business

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ali Akeel; Manisha Gubhaju; [2020]
   Keywords : Start-up; digital marketing; brand awareness; building trust; consumer awareness;

   Abstract : The aim of this thesis is to research the value and influence of digital marketing on the competitive establishment of start-up companies. The research would further explore whether digital marketing can have a substantial effect on the growth of start-ups, enhance brand recognition, gain consumer loyalty, and strengthen customer relationships. READ MORE

5. 4. Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ruby Bengtsson; [2014]
   Keywords : ;

   Abstract : This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. READ MORE

6. 5. A process of internationalization and foreign market entry mode selection in service industry ‘Case study of Via SMS Group Company’

   University essay from Avdelningen för ekonomi

   Author : Abolade Aluko; Olegs Semasko; [2012]
   Keywords : ;

   Abstract : Title: A process of internationalization and foreign market entry mode selection in service industry ‘Case study of Via SMS Group Company’ Level: Final assignment for Master Degree in Business Administration Authors: Olegs Semasko, Aluko Abolade Supervisor: Pär Vilhelmson Date: 2012 May AIM: The aim of this study is to investigate the causes that stimulate service companies to cross boundaries of its home country and open new subsidiaries in other countries. In addition we also examine what type of foreign market entry mode the service company selects when it enters another market. READ MORE