Essays about: "customer loyalty in banks"

Showing result 6 - 10 of 21 essays containing the words customer loyalty in banks.

  1. 6. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  3. 7. The Impact of Virtual Agents on Customer Loyalty in Major Swedish Banks

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Oskar Bladh; Hedvig Henrekson; Ida Modée; [2018]
    Keywords : Customer Loyalty; Banking Sector; Customer Service; Artificial Intelligence; Virtual Agents;

    Abstract : Abstract Background Since the emergence of digital banking, the financial sector has experienced a significant transformation in both how business is conducted and how services are provided to customers. Previous literature has examined how new technologies and the digitalization of banks' customer service affect customer loyalty. READ MORE

  4. 8. Customer Loyalty in Mobile Banking : findings from the millennial generation

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Fredrik Bondeson; Isak Lindbom; [2018]
    Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

    Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

  5. 9. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
    Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

    Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

  6. 10. Managing Customer Loyalty in the Digital Era of the Banking Industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Ibegbulem; Gabriella Andersson; [2017]
    Keywords : Banking; Customer Loyalty; Customer Satisfaction; Trust; Image and Customer Experience;

    Abstract : The Swedish banking industry is in the midst of digital disruption and face new EU directives, which may alter the financial market. It is believed that FinTech companies will play a significant role in shaping the future financial landscape and challenge traditional banking. READ MORE