Essays about: "customer loyalty in the hospitality industry"

Found 2 essays containing the words customer loyalty in the hospitality industry.

1. 1. Technology Strategies for Personalized Marketing in the Computer Game Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Sam Henriksson; [2015]
   Keywords : Personalized marketing; Privacy concern; Software; Computer games; Sales paradigm; Cryptography; Data security; Personlig marknadsföring; Privatliv; Integritet; Mjukvara; Dataspel; Säljparadigm; Kryptografi; Datasäkerhet;

   Abstract : The computer game industry has during the past years performed a paradigm shift from physical to digital online retailing based on game portals. Due to the many possibilities Big Data in combination with personalized marketing provides, especially in the form on in-game shops in the software, it is interesting for the computer game companies to investigate how this marketing approach can be performed most beneficially. READ MORE

3. 2. Pricing methods and strategies in the cruise line industry : A case study on Carnival Corporation's premium and luxury brands

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ruby Bengtsson; [2014]
   Keywords : ;

   Abstract : This research paper investigates the factors affecting pricing strategies and models within the cruise line industry. The kind of pricing models that can contribute to the development of pricing strategies and processes within the industry is also being investigated. READ MORE