Essays about: "customer loyalty questionnaire"
Showing result 11 - 15 of 60 essays containing the words customer loyalty questionnaire.
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11. Return policies for online clothing retailers - A study of the return policy leniency and the importance of return policies to retailers and consumers
University essay from Göteborgs universitet/Graduate SchoolAbstract : Problem discussion and objective: Clothing product returns have become a real challenge in today's world as more consumers are experiencing online shopping, replacing the traditional physical shopping experience. In order to deal with this challenge, online retailers are in great need to take advantage of their reverse flow using efficient return management strategies. READ MORE
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12. Impact of relationship marketing on customer loyalty in banking sector of UK.
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE
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13. The Role of Paid and Earned Social Media on Consumer Behavior for Apparel Brands in China’s Market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Social media marketing is gradually replacing traditional marketing and becoming the primary marketing strategy for businesses. Paid and earned media have emerged as two major social media marketing forms that are important in business development research. READ MORE
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14. Satisfaction, Trust and Loyalty following Returns in E-commerce – A Conceptual Model : A quantitative study on the return process from a consumer perspective.
University essay from Umeå universitet/FöretagsekonomiAbstract : The purpose of this study is to explore how the return process in e-commerce affects customers’ return satisfaction, trust and loyalty by developing a conceptual model of these relationships. An additional aim is to investigate how return satisfaction is correlated to trust and loyalty and finally to investigate how trust mediates the relationship from return satisfaction to loyalty. READ MORE
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15. Conceptualization of service loyalty in access-based services in micromobility : A case of e-scooter sharing services
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Background: Provide insights on the potential drivers of service loyalty in access-based services, especially when the consumers have the option to switch between owning a product or accessing a product through a service. By examining service loyalty in access-based services in the context of e-scooter sharing services, the researchers contribute to the service research field. READ MORE
