Essays about: "customer loyalty thesis airline"

Found 3 essays containing the words customer loyalty thesis airline.

  1. 1. Selection models for information channels : Applications in multichannel digital marketing

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Victor Winberg; Nils Eckerdal; [2015]
    Keywords : multinomial logistic regression; predictions; model estimation; customer engagement;

    Abstract : In all digital marketing efforts, different information channels must be selected and used to reach customers. In this thesis, data describing the interactions that members of the loyalty program of a Nordic airline company have had with three information channels is used to estimate four selection models. READ MORE

  3. 2. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Pierre Magonette; [2014]
    Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

    Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE

  4. 3. Using Social CRM to influence Customer Service and Loyalty: A Perspective in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Desislava Halova; Raymond Menne; [2013]
    Keywords : Social CRM; Customer Service; Social Media; Customer Loyalty; Business and Economics;

    Abstract : The purpose of the study was to investigate how companies can harness the power of social media by utilizing Social CRM. It was investigated how integrating social media channels into existing Client Relationship Management platforms can influence customer service and customer loyalty. READ MORE