Essays about: "customer mediating variables."

Found 2 essays containing the words customer mediating variables..

1. 1. Conceptualization of service loyalty in access-based services in micromobility : A case of e-scooter sharing services

   University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

   Author : Aleko Ivaylov Popov; Yashaswini Ravi; [2020]
   Keywords : Service loyalty; Access-based services; E-scooter sharing services; Ownership advantage; Mediating constructs; Customer satisfaction; Service Quality; Affective commitment; Relative advantage; Service image; Percieved price;

   Abstract : Background: Provide insights on the potential drivers of service loyalty in access-based services, especially when the consumers have the option to switch between owning a product or accessing a product through a service. By examining service loyalty in access-based services in the context of e-scooter sharing services, the researchers contribute to the service research field. READ MORE

3. 2. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
   Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

   Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE