Essays about: "customer needings"

Found 1 essay containing the words customer needings.

  1. 1. Customer Needings : Finding the Relationship Gaps between Rolls Royce and their Industrial Customers

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Daniel Johansson; Patrik Fredriksson; [2009]
    Keywords : customer needings; Rolls Royce; B2B marketing; relationship marketing; industrial marketing; gaps; resources; activities; service management;

    Abstract : Purpose The purpose of this thesis is to investigate to what extent Rolls Royce in Kristinehamn manages to fulfil their customer needings. By identifying gaps between offerings and needings, the authors will give recommendations on how Rolls Royce can increase their customers' satisfaction by providing them with what they need. READ MORE