Essays about: "customer ownership"

Showing result 11 - 15 of 80 essays containing the words customer ownership.

  1. 11. Scenario Planning Analysis of Subscriptions in the Automotive industry - Future impact on profitability and loyalty

    University essay from Göteborgs universitet/Graduate School

    Author : Daniel Isaksson; Elof Hallin; [2022-08-05]
    Keywords : Subscriptions; Subscription service model; Customer Loyalty; Profitability; Automotive industry; Scenario analysis; Business model;

    Abstract : The automotive industry is facing an ongoing transformation on many levels and the common denominator is the road to sustainability and zero greenhouse gas emissions. This has led to the developments of new drivetrains and the need for new business models has emerged. READ MORE

  3. 12. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?

    University essay from Göteborgs universitet/Graduate School

    Author : Aya Allali; Feiwei Lu; Heidi Botic; [2022-08-04]
    Keywords : Car subscriptions; Care by Volvo; Millennial consumers; loyalty; brand communities; social bonds on social media;

    Abstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE

  4. 13. Design and Evaluation of Digital Tools for Licensing Management : Understanding how usability affects the perceived workflow of the end user

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Billy Jansheden; [2022]
    Keywords : UX; User Experience; Usability; Data Aggregator; Search; Licensing; Epidemic Sound; Användbarhet; Data Aggregator; Sök; Sökmotor; Licensering;

    Abstract : The growth of online content has paved the way for independent creators to produce their own videos. Platforms like YouTube have empowered the users to distribute such content and continues to be a major player in the world of video on demand. READ MORE

  5. 14. Consumer Preferences for Alternative Powertrain in Construction Equipment - A Discrete Choice Analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Mano Rajendran; Shivanand Ambalavanan; [2022]
    Keywords : Discrete choice analysis; Construction equipment; Consumer preference; sustainability; sustainable power;

    Abstract : Increased focus on sustainability and climate change has made reduction in CO2 emissions a priority across all industries. The construction equipment (CE) industry sees alternate powertrain technologies like battery electric and hydrogen fuel-cells as the solution to the climate problem and has therefore started investing in this domain. READ MORE

  6. 15. Customer Perception of Servitization in the Durable Consumer Goods Segment of SMEs in Sweden : A Case Study with the Sjöstrand Trading AB

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Marcel Christian Georg Renner; [2022]
    Keywords : Servitization; Consumer Perception; Sustainability; Consumer Products; SMEs;

    Abstract : Servitization has long since proven its benefits for manufacturing companies and is expected to gain future importance due to its sustainable and competitive significance. Yet, research has insufficiently addressed the effect of consumer goods companies integrating services in their portfolio to meet customer demands and justify new pricing models in B2C markets. READ MORE