Essays about: "customer perception by authors"
Showing result 1 - 5 of 25 essays containing the words customer perception by authors.
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1. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Title: How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers? Purpose: The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE
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2. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.
University essay from Jönköping University/JIBS Entrepreneurship CentreAbstract : Background: In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE
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3. Online reviews’ influence on purchase decisions within the Hotel Industry
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Research Question: How do online reviews influence purchase decisions among potential consumers within the Hotel Industry? Purpose: The purpose of this research is to gain a deeper understanding about the impacts in which online reviews has on consumer behavior and their decisions to actively select and purchase service from different hotels. The authors are striving to find answers to whether online reviews obtaining information about positive customer experiences within the hotel industry has a noticeable impact on the decisions made by customers. READ MORE
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4. Disruptive business model transitioning in B2B : A subscription-based approach for Industry 4.0
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Industry 4.0 has introduced technologies such as machine learning, Internet of Things (IoT), and cloud computing, which has disrupted markets across different industries. These technologies are prime examples of what has come to be known as disruptive innovations. READ MORE
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5. From Bags to Boxes; : A Study of the Consumers Perception of Value in Online Fashion Retail Sales
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Abstract Bachelor Thesis in Business Administration. Bachelor of Science with Specialization in Marketing – Main Field of Study: Business Administration. READ MORE