Essays about: "customer perception towards car"

Found 4 essays containing the words customer perception towards car.

1. 1. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
   Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

   Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

3. 2. Quality perception study in sustainable materials for Volvo Cars

   University essay from Jönköping University/JTH, Industridesign

   Author : Irene Ramos; [2021]
   Keywords : Affective engineering; Kansei engineering; User experience; User study; Quality perception; Customer appreciations; Sensory evaluation; Neuroaesthetic; Car interior design; Sustainable materials; Chrome surface; Chrome appearance; Chrome Plating; Hexavalent chromium; Soft metrology; Material experience; Material meanings; Visual appearance;

   Abstract : The growing demand in the industry towards sustainability and the globalization of manufacturing lead to an industrial climate of constant development and improvements, and automotive interior design is not excluded. In 2017 the European Union declared that the material used to generate the bright chrome surfaces of car interiors (CR VI) is toxic and carcinogenic. READ MORE

4. 3. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

   University essay from Göteborgs universitet/Graduate School

   Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
   Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

   Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

5. 4. A Human Factors Analysis of Optical Distortion in Automotive Glazing

   University essay from Institutionen för ekonomisk och industriell utveckling

   Author : Daniel Lindahl; Henric Stodell; [2007]
   Keywords : Optical Distortion; Automotive; Backlight; Technical Requirements; Visual Perception; Psychophysics;

   Abstract : The glazing is today a part of the car design. The customer is more or less taking for granted that his or her view from inside the car is a direct mirror of the outside world. With more complex shapes, lower installation angles and thinner glass it is a great challenge to produce even better quality at a lower price. READ MORE