Essays about: "customer perception."

Showing result 1 - 5 of 319 essays containing the words customer perception..

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Fahad Ayub; Buddika Mantilake; [2024]
    Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

  3. 2. Defining customer value in disruptive business models

    University essay from Göteborgs universitet/Graduate School

    Author : Antonia Welzel; [2023-07-20]
    Keywords : customer value; disruptive innovation; subscription-based car ownership;

    Abstract : Customer value is a relatively complex concept and is very dependent on the perspective that is taken as well as on the context of the value offer. The aim of this thesis is to identify how customer value is defined in more dynamic environments, specifically in the context of disruptive business models. The case company in the thesis is Lynk & Co. READ MORE

  4. 3. The role of customer-based brand equity in the direct-to-consumer business model

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

  5. 4. Do estate-level characteristics generate unsafety? : Examining neighborhood and estate characteristics influence on perceived residential safety in Gothenburg

    University essay from Stockholms universitet/Statsvetenskapliga institutionen

    Author : Madeleine Frisk Garcia; [2023]
    Keywords : Perceived safety; fixed effects; estate level effects; customer satisfaction surveys;

    Abstract : Do estate and neighborhood characteristics influence perceptions of safety? Using data from a survey of residents living in municipal housing in Gothenburg, this paper argues that the spatial and social characteristics of a neighborhood vastly outpace the role of its socioeconomic and demographic composition, when it comes to accounting for the perceived safety of its residents. The dataset consists of survey data on residents’ perception of safety from 2013-2014 and 2016-2021 in Gothenburg linked with sociodemographic data at an estate level. READ MORE

  6. 5. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE