Essays about: "customer perception"

Showing result 1 - 5 of 288 essays containing the words customer perception.

  1. 1. Visualizing potential for improvements in the information flow for road haulages : Exploratory case study on two Swedish road haulage firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Yones Khateeb; Mahmoud Atta; [2022]
    Keywords : Information flow; communication channels; haulage operation; inefficiency; root causes; Informationsflöde; kommunikationskanaler; vägtransportföretag åkeri ; Ineffektivitet; rotorsaker;

    Abstract : Background: The understanding of the inefficiencies that the road haulages suffer from is more important than ever, specifically in today's society where the environmental problems and technological development are rapidly increasing. The perception of the inefficiencies could support road haulage firms to improve their operations. READ MORE

  2. 2. The Impact of Sustainability Terminologies of Swedish Manufacturing Companies on Consumer Perception : A Mono-Method Quantitative Study

    University essay from Umeå universitet/Företagsekonomi

    Author : Sarafat Hossain; Liana Hakobyan; [2022]
    Keywords : sustainability terminologies; branding; brand messaging; manufacturing; sustainable manufacturing; customer perception; Sweden;

    Abstract : Sustainability has fast evolved in business practices, and yet its meaning is often elusive and ambiguous. The component of sustainability is playing an important role in the company’s brand positioning. The popularity and the importance of sustainability in business operations and business representation are still rapidly growing. READ MORE

  3. 3. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Keywords : Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Abstract : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. READ MORE

  4. 4. A Mixed-Methods Explanatory Analysis Embracing Modularisation, Lean, Organisational Collaboration and Communications for Lead Time Reduction

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Patrik Flygare; Thomas Danielsson; [2022]
    Keywords : Modularisation; Lean; Organisation; Mixed methods; Abductive; Complexity; DFA; CODP;

    Abstract : Customers' demand and more customisable products create challenges for companies that need a higher degree of flexibility in their processes to handle the variation. A modular product architecture helps companies customise their product by swapping and sharing components, simultaneously adapting mass production strategies to reduce cost and production time. READ MORE

  5. 5. To what extent does ethnic marketing theories apply to multi-ethnic consumers? : A qualitative study examining the impact of the consumer acculturation process on ethnic marketing within a multi-ethnic country (Sweden)

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för nationalekonomi och statistik (NS)

    Author : Albin Hedstål; Ranim Chihabi; Eddy Nganji; [2022]
    Keywords : Business administration; International Business;

    Abstract : Ethnic marketing highlights the significance of ethnic and cultural influence on the perception of the advertisement by the end customer. Ethnic marketing has existed for a long time, companies worldwide have been trying to excel at implementing ethnic marketing in an effort to target ethnic minorities. READ MORE