Essays about: "customer pleasure"

Showing result 1 - 5 of 14 essays containing the words customer pleasure.

  1. 1. Orchestrating the service encounter in a digital era: How the presence of a greeting online service agent affects customers' experience of visiting a home electronics e-store

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Oskar Eskilsson; Elizabeth Lopez Alushkina; [2023]
    Keywords : Service encounter; Social presence; Mere presence; E-commerce;

    Abstract : The service encounter is to an increasing extent being transported to an online context. Companies are more and more often trying to create an initial point of contact when a customer enters a website. READ MORE

  3. 2. Spotlight on the factors impacting customer satisfaction in offline shopping : A quantitative study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Isabel Burch; Bofei Lu; Yihui Ren; [2023]
    Keywords : Offline Shopping; Customer Perceived Value; Customer Expectations; Touch Experience; Customer Satisfaction;

    Abstract : Background: Customers find great psychological satisfaction and pleasure when shopping. Customer satisfaction is crucial for a business's success, and increasing it will strengthenfinancial performance and competitiveness. READ MORE

  4. 3. The influence of interactive product visualization on customer satisfaction : An investigation based on the SOR model

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Lucija Dudkina; Evelina Ellis; [2022]
    Keywords : Interactive product visualisation; furniture e-commerce; customer satisfaction; SOR; PAD; IKEA;

    Abstract : Interactive product visualisation (IPV) addresses the shortcomings of product visualisation on e-commerce sites, such as the absence of tactile information and the inability to directly examine products. Previous research has not addressed the influence of IPV on customer satisfaction. READ MORE

  5. 4. Detection and Awareness of Short Alert Sounds in a Retail Environment : Towards using sonification to reduce shoplifting

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sebastian Holmqvist; [2021]
    Keywords : ;

    Abstract : This study is part of a larger research project at KTH Royal Institute of Technology that focuses on reducing theft and shoplifting in stores using sonification as a method of surveillance and preemptive measures. We believe that by triggering sounds when store visitors interact with goods, it is possible to notify the shoplifter that they are being monitored, without disturbing the regular customer. READ MORE

  6. 5. Digital Customer Experience Matters

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Keywords : customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Abstract : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. READ MORE