Essays about: "customer purchase"

Showing result 1 - 5 of 169 essays containing the words customer purchase.

  1. 1. Cluster analysis on sparse customer data on purchase of insurance products

    University essay from KTH/Matematisk statistik

    Author : Michel Alexander Postigo Smura; [2019]
    Keywords : ;

    Abstract : This thesis work aims at performing a cluster analysis on customer data of insurance products. Three different clustering algorithms are investigated. These are K-means (center-based clustering), Two-Level clustering (SOM and Hierarchical clustering) and HDBSCAN (density-based clustering). READ MORE

  2. 2. Responsible paper sourcing in a global matrix organised retail company

    University essay from SLU/Dept. of Forest Products

    Author : Annie Sandgren; [2019]
    Keywords : CSR; paper industry; reputational risk; supply network; traceability; försörjningsnätverk; pappersindustrin; spårbarhet;

    Abstract : Pressure from regulation as well as customer demand on responsibly sourced and produced goods and services is greater than ever. IKEA is considered a bench mark company as regards CSR in global supply chains and now a system needs to be put in place to also secure responsible paper sourcing. READ MORE

  3. 3. Purchase behaviour analysis in the retail industry using Generalized Linear Models

    University essay from KTH/Matematisk statistik

    Author : Sofia Karlsson; [2018]
    Keywords : Generalized linear models; Algorithm; Historical transaction; Retail; Fashion; Recommendation engine;

    Abstract : This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significant in the different models and furthermore, tocreate an algorithm that can provide suggested product combinations in thepurchasing process. READ MORE

  4. 4. How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Xianda Chen; Xiaodi Chen; [2018]
    Keywords : Self-aid learning platform; service experience; customer satisfaction; re purchase intention.;

    Abstract : With the increasing number of people studying online, self-aid learning platforms which help customers(users)study by themselves are more and more prevalent in China. Self-aid online learning is a relatively innovative field which has not been widely and thoroughly researched. READ MORE

  5. 5. Circular business model – Access based car service : A Quantitative Study from customers´ perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sam Eltahan; Jan Kristl; Ahsan Javed; [2018]
    Keywords : ;

    Abstract : This study develops the knowledge and understanding of Circular Business Model (CBM) from the consumers´ perspective in Sweden. It is of great importance, for the Swedish companies that are planning to establish collaborative consumption or move towards other CBMs, to understand how and what are the consumers´ attitudes, behaviour, and the level of purchase intention towards circular business models. READ MORE