Essays about: "customer purchase"

Showing result 1 - 5 of 198 essays containing the words customer purchase.

  1. 1. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  2. 2. Analysing the Impacts of Using Direct Shipments in the Distribution Network for Spare Parts

    University essay from Lunds universitet/Teknisk logistik

    Author : Hugo Hedin; [2020]
    Keywords : Technology and Engineering;

    Abstract : Distribution is a part of the supply chain and refers to the steps taken to move and store a product from the supplier stage to the customer stage in the supply chain. Direct shipment is a concept within distribution and refers to shipping direct between a supplier and a retailer or customer. READ MORE

  3. 3. The Perceived Value Of Loot Boxes : A Qualitative Study On The Service Outcome Of Loot Boxes

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Albin Johansson; Sebastian Grönström; [2020]
    Keywords : service outcome; loot boxes; customer perceived value; customer value creation; video game industry;

    Abstract : In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offering of loot boxes in video games. READ MORE

  4. 4. Creating Identity Through Fashion : A Study of Mindful Consumption at Filippa K

    University essay from Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Author : Jennifer Mayer; [2020]
    Keywords : mindful consumption; minimalism; identity; sustainability; slow fashion; fashion; dress; clothing; woman; Filippa K;

    Abstract : In recent years, fashion consumers have become increasingly aware of the concepts of mindful consumption, minimalism, and sustainability.  One Swedish fashion company that is dedicated to these concepts is Filippa K. READ MORE

  5. 5. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Jansson; [2019-07-08]
    Keywords : ;

    Abstract : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. READ MORE