Essays about: "customer purchase"

Showing result 1 - 5 of 186 essays containing the words customer purchase.

  1. 1. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    University essay from Göteborgs universitet/Graduate School

    Author : Johanna Jansson; [2019-07-08]
    Keywords : ;

    Abstract : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. READ MORE

  2. 2. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Keywords : smart retailing; smart customer experience; purchase decision process; branded retail app;

    Abstract : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. READ MORE

  3. 3. Cluster analysis on sparse customer data on purchase of insurance products

    University essay from KTH/Matematisk statistik

    Author : Michel Alexander Postigo Smura; [2019]
    Keywords : ;

    Abstract : This thesis work aims at performing a cluster analysis on customer data of insurance products. Three different clustering algorithms are investigated. These are K-means (center-based clustering), Two-Level clustering (SOM and Hierarchical clustering) and HDBSCAN (density-based clustering). READ MORE

  4. 4. Hey Google, speak human to me! A quantitative experiment of human-likeness and personalization in voice assistant interaction

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Louise Bengtsson; Violaine Lulin; [2019]
    Keywords : Voice Assistant; Social Presence; Anthropomorphism; Service Encounter; Advertising Context;

    Abstract : Voice assistants are a new customer touchpoint for businesses, and the market for voice shopping is expected to grow substantially in upcoming years. Despite high societal and business interest, academic marketing research on consumer interaction with voice assistants is scarce. READ MORE

  5. 5. Kartläggning och analys av ett sågverksbolag : rotlagerstrategi ur ett Lean Production perspektiv

    University essay from SLU/Department of Forest Biomaterials and Technology (from 131204)

    Author : Adam Pettersson; Leon Persson; [2019]
    Keywords : traktbank; kundvärde; processkartläggning; virkesköp; flödeseffektivitet;

    Abstract : I dagens moderna skogsbruk lagras råvaran så nära inpå industrin som möjligt i ett stående och växande lager, rotlager. Rotlagring medför att råvaran inte tappar kvalitet och även kapitalbindningen minskar. READ MORE