Essays about: "customer purchase"

Showing result 1 - 5 of 94 essays containing the words customer purchase.

  1. 1. Packaging Design for E-commerce : Development of a secondary packaging with focus on easy handling and creating a positive unboxing experience

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Amanda Thorsén; [2018]
    Keywords : Industrial design engineering; product design; packaging design; e-commerce; user experience; unboxing experience;

    Abstract : The e-commerce is an area that has grown considerably in recent years and continues to grow at a rapid pace. It is thereby becoming more and more important for com-panies to distinguish themselves amongst others, not least when it comes to getting customers to return for a second purchase. READ MORE

  2. 2. Purchase behaviour analysis in the retail industry using Generalized Linear Models

    University essay from KTH/Matematisk statistik

    Author : Sofia Karlsson; [2018]
    Keywords : Generalized linear models; Algorithm; Historical transaction; Retail; Fashion; Recommendation engine;

    Abstract : This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significant in the different models and furthermore, tocreate an algorithm that can provide suggested product combinations in thepurchasing process. READ MORE

  3. 3. Factors Influencing the E-commerce Purchase Process of Big High Involvement Products

    University essay from KTH/Industriell Management; KTH/Industriell Management

    Author : ERICA DRAGON; JOHANNA TAFLIN; [2018]
    Keywords : ;

    Abstract : E-commerce is growing and has grown considerably during the last two decades. It is also growing within product segments previously believed to be hard to sell over the internet, such as big high involvement products and this is calling for an exploration of the e-commerce purchase process for this product segment. READ MORE

  4. 4. The real [estate] customer experience journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tobias Ehrs; Hampus Lindfors; [2018]
    Keywords : Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

    Abstract : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. READ MORE

  5. 5. Do they have to be "boys" or "girls" - can't they simply be children?

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emelie Franzén; Anela Hamzic; [2018]
    Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

    Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE