Essays about: "customer readiness"

Showing result 1 - 5 of 30 essays containing the words customer readiness.

  1. 1. Bulding Resilient Supply Chain : A Qualitative Study of How Covid-19 Affected Supply Chain Resilience in Swedish Small and Medium-Enterprises

    University essay from Umeå universitet/Företagsekonomi

    Author : Robin Synnergren; Jacob Brauer; [2023]
    Keywords : Supply Chain Management; Covid-19 Pandemic; Small and Medium-Sized Enterprises; Supply Chain Resilience Supply Chain Disruption;

    Abstract : Modern supply chains are often characterized by carefully planned and interconnected processes that seamlessly integrate with each other. Supply chains are often efficientduring a stable business environment but are highly vulnerable to risks and disruptions. READ MORE

  3. 2. Value creation within a digital service platform through the lens of service-dominant (S-D) logic : A case study of Eljun’s digital payment platform

    University essay from Uppsala universitet/Industriell teknik

    Author : Lena Baum; Imge Günes; [2023]
    Keywords : value creation; value co-creation; value proposition canvas; digital platform; service-dominant logic;

    Abstract : The number of companies who base their business model on digital platforms has increased in the recent years. Successful examples of digital platforms are e.g., Airbnb, Klarna or Uber. READ MORE

  4. 3. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aiseosa Racheal Oshodi; [2023]
    Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

  5. 4. Digital service offerings – a study in business modelling

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Sanna Lindberg; [2023]
    Keywords : ;

    Abstract : The ongoing fast paced technological evolution is impacting companies at a higher rate than ever before. For industrial companies’ new digital technologies have numerous application areas in the manufacturing process and offer the potential to offer advanced service offerings to customers. READ MORE

  6. 5. Servitization in a Heavy Equipment Company: A business model perspective

    University essay from Göteborgs universitet/Graduate School

    Author : Fabiola L. Larco Caro; Asmaa Mohyadin Mahamed; [2022-08-18]
    Keywords : Servitization; Product-service system; Servitization transition; Servitization Readiness; Servitization challenges; Service paradox; Business model; Business model Innovation;

    Abstract : Background: Servitization is a transformation process consisting of the integration of products and services in the value offering of the firms in order to increase value added and improve the customer experience. This process implies a transition from Product-Centric to Product-Service Systems. READ MORE