Essays about: "customer relationship data"

Showing result 1 - 5 of 297 essays containing the words customer relationship data.

  1. 1. SaaS vs. IaaS vs. On-premise

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : Abdulkader Bayrakdar; Sebastian Nogara; [2019-11-18]
    Keywords : CRM; ERP; decision support; GDPR; IaaS; operation modes; SaaS;

    Abstract : Companies acquire software or make their ownsoftware depending on their resources and demands. As externalsoftware, Software as a Service (SaaS), has grown in breadthand depth, they have become increasingly popular. On-premisesoftware can also still be favorable as it may be more secure,private or economical. READ MORE

  2. 2. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

  3. 3. Virtual Leash – device-less remote parking based on ultrasonic sensor detection

    University essay from Lunds universitet/Industriell elektroteknik och automation

    Author : Pontus Strömberg; [2019]
    Keywords : Technology and Engineering;

    Abstract : In today’s car industry more and more focus is put on autonomous driving and driving assistance. There are functions being developed that are supposed to assist the driver as well as functions that will be fully autonomous. READ MORE

  4. 4. Using Machine Learning to Detect Customer Acquisition Opportunities and Evaluating the Required Organizational Prerequisites

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS); KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Olle Malmberg; Bobby Zhou; [2019]
    Keywords : Consumer decision journey; Customer acquisition Customer relationship management; Machine Learning; Organizational prerequisites; User activity; Random forest; XGBoost; Användaraktivitet; Consumer decision journey; Customer relationship management; Kundförvärv; Maskininlärning; Organisatoriska förutsättningar; Random forest; XGBoost;

    Abstract : This paper aims to investigate whether or not it is possible to identify users who are about change provider of service with machine learning. It is believed that the Consumer Decision Journey is a better model than traditional funnel models when it comes to depicting the processes which consumers go through, leading up to a purchase. READ MORE

  5. 5. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE