Essays about: "customer relationship data"

Showing result 1 - 5 of 294 essays containing the words customer relationship data.

  1. 1. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

  2. 2. Virtual Leash – device-less remote parking based on ultrasonic sensor detection

    University essay from Lunds universitet/Industriell elektroteknik och automation

    Author : Pontus Strömberg; [2019]
    Keywords : Technology and Engineering;

    Abstract : In today’s car industry more and more focus is put on autonomous driving and driving assistance. There are functions being developed that are supposed to assist the driver as well as functions that will be fully autonomous. READ MORE

  3. 3. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
    Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

    Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

  4. 4. Artificial Intelligence in Business-to-Business Sales Processes : The impact on the sales representatives and management implications

    University essay from Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten; Linköpings universitet/FöretagsekonomiLinköpings universitet/Filosofiska fakulteten

    Author : Alexandra Cyvoct; Shirin Fathi; [2019]
    Keywords : AI; Artificial Intelligence; Big Data; B2B sales; selling process; consultative selling; relational selling; change management;

    Abstract : Background: The sales representatives in B2B companies are experiencing several changes in their environment, which have already altered their performed activities. In order to meet the new customer needs, Artificial Intelligence (AI) provides an effective usage of the large amount of complex data that is available, defined as Big Data. READ MORE

  5. 5. Gaming as a Service (GaaS) :Investigating if GaaS is a business model or strategy, the potential definition and design and its long- term strategic impact

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Timothy Guiney; Ning Xu; [2019]
    Keywords : Strategic management; Business Model Innovation; Video Game Industry; Gaming as a Service; Business Model Design; Business Model Components; Business model for technology; GaaS; Business and Economics;

    Abstract : Gaming as a Service is not defined in existing research. The lack of a formal definition leads to an ambiguity between its function as a business model and the long-term strategy of the firm. The purpose and aim of this study is to investigate the definition of GaaS business model, distinguishing its function from the strategy. READ MORE