Essays about: "customer relationship data"

Showing result 6 - 10 of 420 essays containing the words customer relationship data.

1. 6. The role of customer-based brand equity in the direct-to-consumer business model

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Keywords : D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Abstract : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. READ MORE

3. 7. SDL, qualitative research on service chatbots’ co-destruction impact on consumer ecosystem.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Daniele Galizzi; Dilyan Valentinov Peshev; [2023]
   Keywords : Chatbots; AI; Value Co-Creation; Value Co-Destruction; Service Ecosystem; Customer Service;

   Abstract : This study is rooted in the Service Dominant Logic (SDL) theory and explores the phenomenon of value co-destruction, the context being chatbot-mediated customer service, with a focusing on chatbots affiliation with value-co-destruction and on the impacts outsideof the dyadic relationship between the service provider and receiver, described as the broader consumer ecosystem. It is evident that the relationship between businesses and consumers is being revolutionized through the implementation of chatbots, claiming benefits such as improved operational efficiency, and non-time specific service. READ MORE

4. 8. Quality from the perspective of the internal customer : Internal service experience in a manufacturing industry company

   University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)

   Author : Stina Enblom; Silvia Padovan; [2023]
   Keywords : customer experience; service quality; internal service quality; service profit chain; customer satisfaction; internal customer satisfaction; customer perceived value; kundupplevelse; servicekvalitet; intern servicekvalitet; service profit chain; kundnöjdhet; intern kundnöjdhet; customer perceived value;

   Abstract : För att förbättra servicekvaliteten är kartläggning och mätning av kundupplevelse en viktig del av förbättringsarbetet. Detta är mestadels studerat ur den externa kundens perspektiv, och inte lika ofta ur den interna kundens. READ MORE

5. 9. “WHO AM I? SAID THE ROBOT. WHO AM I?!? SAID THE HUMAN” : A Study To Explore The Effects Of Algorithmic Management Tools On The Work-Related Identities of Individuals In Standard Work Settings

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Aya Alkhuder; Thomas Butters; Annika Nilsson; [2023]
   Keywords : ;

   Abstract : This research paper investigates the impact of algorithmic management (ARM) on work practices within organizations that employ standard work arrangements. Specifically, the study aims to explore how the introduction of ARM systems influences individuals' perceptions, interpretations, and work-related identities, as well as the resulting changes in their work practices. READ MORE

6. 10. Impact of non-family executives on family businesses in the Scandinavian region

   University essay from Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Organisation, Ledarskap, Strategi och Entreprenörskap

   Author : Malik Daniyal Ahmed; Syed Muhammad Haider; [2023]
   Keywords : Family business; Family executives; non-family executive; Family involvement; Family values; Family-owned business; Succession; and managerial ownership.;

   Abstract : The research critically examines the positive and negative effects of hiring and not hiring non-family executives in Scandinavian family businesses. The analysis relies on a qualitative data collection method through semi-structured interviews with four participants. They can provide diverse information on the topic. READ MORE