Essays about: "customer relationship management and competitiveness"
Showing result 1 - 5 of 10 essays containing the words customer relationship management and competitiveness.
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1. COMPANY VALUE CREATION; GETTING CUSTOMERS INVOLVED WHILE IN THE PROCESS OF VALUE CREATION (VC) : A Case study of Prolog KB Örebro (A company specialised in distribution services)
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : AbstractIn today’s modern economy, organisations strive greatly at attaining a higher level of competitiveness. Literature suggests that one of the most efficient ways is to provide to customers what they need and or want in other words satisfy the customer by providing to them their needs and wants. READ MORE
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2. Business Model Innovation in Swedish FinTech Industry : A case Study of Klarna
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The financial industry has been greatly influenced by the Internet revolution and mobile technology, which has laid a solid foundation for innovation in the field of FinTech. However, we need to be concerned that the revolutionary digital technologies employed by FinTech companies can only be profitable if they can be brought to market with a suitable business model, which means that FinTech companies rely on their business logic, value network, and company position. READ MORE
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3. The Impact of Environmental Management on Financial Performance in SMEs, Sweden
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Environmental management plays one of the key roles in the current corporate world due to its benefits on brand identity, competitiveness, and customer satisfaction The relationship between environmental management and financial performance has been the focus of many studies in the recent 20 years, however, a steady conclusion is missing on this topic. The impact of environmental management on financial performance in Swedish SMEs in the energy sector has been investigated in this quantitative study. READ MORE
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4. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE
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5. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry
University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE
