Essays about: "customer relationship management definition"

Showing result 1 - 5 of 13 essays containing the words customer relationship management definition.

1. 1. Integration of Advanced Product Quality Planning in Quality Preparation for an Original Equipment Manufacturer in the Automotive Industry : A Case Study at Volvo Group Trucks Operations Powertrain Production in Skövde

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Hanna Gertsson; Henrik Lindberg; [2023]
   Keywords : Advanced product quality planning APQP ; quality preparation; production part approval process PPAP ; IATF 16949; ISO 9001; automotive industry; gap analysis; change management; risk management; product development and process development.;

   Abstract : This study examines the development of Volvo Group Trucks Operations Powertrain Production (Volvo GTO PTP) in Skövde, focusing on the implementation of processes for new products intended for both internal and external customers. Previously, the company solely supplied products within the Volvo Group, functioning as an Original Equipment Manufacturer (OEM). READ MORE

3. 2. Social Media Marketing Strategies and Consumer Engagement during the COVID-19 Pandemic : An exploratory study of IKEA, including a multiple-case comparison between the UK, Australia and Sweden.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Johanna Stenberg; Milana Ruljova; [2021]
   Keywords : Social Media Marketing Strategy; Consumer Engagement; Instagram; COVID; IKEA;

   Abstract : ABSTRACT Background: The marketing efforts made by firms have been forced to change dramatically during the past year as a consequence of the COVID-19 pandemic. Online communication and social media platforms have seen a boom in users and firms have been forced to switch both their sales and marketing efforts to the online world. READ MORE

4. 3. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; [2021]
   Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE

5. 4. Customer’s perceptions in Last-mile delivery service

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Ngoc Anh Trinh; [2019]
   Keywords : Last-mile delivery; logistics service quality; perceived value; satisfaction; loyalty; hierarchical construct.; Social Sciences;

   Abstract : Purpose – Increasingly, last mile logistics is driven by customer-oriented strategies that requires better understanding of customers’ perceptions. This thesis views last-mile delivery as a service and aims to examine the relation of logistics service quality and other constructs used in service management literature to measure customers’ perception. READ MORE

6. 5. Gaming as a Service (GaaS) :Investigating if GaaS is a business model or strategy, the potential definition and design and its long- term strategic impact

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Timothy Guiney; Ning Xu; [2019]
   Keywords : Strategic management; Business Model Innovation; Video Game Industry; Gaming as a Service; Business Model Design; Business Model Components; Business model for technology; GaaS; Business and Economics;

   Abstract : Gaming as a Service is not defined in existing research. The lack of a formal definition leads to an ambiguity between its function as a business model and the long-term strategy of the firm. The purpose and aim of this study is to investigate the definition of GaaS business model, distinguishing its function from the strategy. READ MORE