Essays about: "customer relationship management importance"
Showing result 1 - 5 of 72 essays containing the words customer relationship management importance.
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1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE
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2. Needed and wanted? The effects of Green Marketing on Customer Satisfaction in the hotel industry.
University essay from Umeå universitet/FöretagsekonomiAbstract : The purpose of this study is to analyze if green marketing influences customer satisfaction significantly in the hotel industry in Umeå. Several green practices are tested to create an overall picture of the behavior on the market. These are Water Conservation, Energy Conservation, Waste Management, Food Management and Labeling. READ MORE
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3. How SMEs in the USA Apply Crisis Management and CRM During Covid-19
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE
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4. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE
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5. Requirement Management in Product Development in B2B : A Study on the Process of Capturing Customer Requirements
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Our world is ever-changing hence the surroundings ought to develop accordingly. This applies particularly to the product development process and therefore, it is of high priority to adapt to the changes. This can be achieved by observing the market and especially the customers. READ MORE