Essays about: "customer relationship management in telecom industry"

Showing result 1 - 5 of 8 essays containing the words customer relationship management in telecom industry.

  1. 1. Acquiring customers through Social Customer Relationship Management : An explorative case study within the telecom industry

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Philip Andresen; [2017]
    Keywords : Social CRM; Social Media; Value Proposition; telecom industry; premium customers;

    Abstract : Social media is a rapidly rising phenomenon, providing new opportunities for consumers and businesses to communicate and share information. The development of social media has allowed for customer relationship management (CRM) to extend its area of use, coining the now common concept social CRM. READ MORE

  3. 2. Customer-support Service - The Role in Telecom-Customer Relationships : A Qualitative Study of Telecom Sector

    University essay from Avdelningen för företagsekonomi

    Author : Muhammad Ghazanfar Ali; Khalid Hashmi; [2012]
    Keywords : Customer-support Service; Telecom; Relationship Marketing;

    Abstract : Abstract From the past few years in Sweden telecommunication business has been altered. Earlier when telecom industry was dominant in the market but now it is transformed in to more competitive market with further competitors and provides additional services. In Sweden TeliaSonera is one of the leading and superior telecommunication providers. READ MORE

  4. 3. The role of learning orientation and customer relation on company performance : Empirical evidence from telecom industry in Kazakhstan

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Giselle Hudson; Yelena Khlynovskaya; [2012]
    Keywords : Learning Orientation; Company Commitment; Performance;

    Abstract : Purpose The purpose of this thesis is to explain how and under what conditions learning orientation of the customer relations staff of GSM Kazakhstan (Kcell) is linked to the performance of the company. The purpose of this thesis is two-fold: First we proposed and test how learning orientation affects organizational commitment of the company through developing staff competencies. READ MORE

  5. 4. Loyalty Enhancing Communication for Telecom Customer Relationships : A Qualitative Study of Telecom Customers

    University essay from Avdelningen för företagsekonomi

    Author : Salman Ahmad Awan; Muzafar Said; [2011]
    Keywords : Marketing; Management; Customer Relationship; Telecom;

    Abstract : The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. READ MORE

  6. 5. Crucial Factors in Customer Relationship Management : A Chinese Perspective of the Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yan Song; Bin Wei; [2011]
    Keywords : Customer Relationship Management; CRM; CRM system; Chinese CRM system; important factors in CRM system; improvements for CRM system;

    Abstract : Customer Relationship Management (CRM) which focuses on the relationship with customers has become more and more important in business management. CRM is a managerial system based on technological applications which can help companies to get competitive advantages. READ MORE